ISLAMABAD — Amazon is exploring a plan to collect information on virtually every product for sale worldwide, including items it doesn’t stock, eported Friday, citing an internal document and people familiar with the matter. The project, called World Product Graph, would give shoppers fewer reasons to leave Amazon for Google, brand websites, or review sites before deciding what to buy.
A Catalog Beyond Amazon The draft calls for brands and retailers to supply product data on an ongoing basis. Amazon would also collect information directly from other retailers’ websites. ould not establish how Amazon would gather that data or when it would need permission.
The memo says Coca-Cola and Bayer had agreed to contribute data and that Amazon held a meeting with Procter & Gamble executives about a trial. The three companies did not respond to requests for comment. The catalog could help shoppers identify the latest version of a tablet or vacuum cleaner, compare models and colors, and get recommendations based on their shopping history.